California has more practicing pharmacists than any other state in the U.S., making this an advertising opportunity that is both cost-effective and far-reaching. It is mailed to all members each quarter and distributed at high-profile meetings. In addition to the print edition, CPhA also makes California Pharmacist available in a digital format.

Reader Characteristics

  • 95.1% of readers cite the Journal as an important member benefit
  • Approximately half of the readers are between the ages of 35-64
  • More than 4 in 5 readers will spend up to 2-hours on average reading the print edition of California Pharmacist
  • 70% of readers consume all or most of California Pharmacist
  • More than 1 in 5 readers have purchased products based on advertising in California Pharmacist
  • More than 90% of readers across all age groups are satisfied with California Pharmacist
  • The most frequently mentioned hobbies are golf, fishing, reading, listening to music and swimming